MBA in Marketing, Course, Syllabus Eligibility, Scope, Job, Salary, Top Recruiters & Colleges.
Hello MBA aspirants! Your search for MBA in marketing job profile and scope has brought you here. You are landed in the right place. In this post, you will fetch MBA in marketing detailed review.
Marketing is regarded as an integral function of every business which helps to connect with end consumers; therefore pursuing MBA in marketing is indeed a great option.
Marketing is itself a vast field. There is a substantial scope of MBA in marketing.
Talking about marketing, it is the heart of any organization. During recent years the trend of marketing has change augmented with the technological evolution of the world.
Marketing is a business of promoting and selling goods and services including market research and advertising.
MBA in marketing management is regarded as one of the most coveted degrees by both students and employers. With the advent of digital marketing in recent years, many business firms have their own in-house marketing teams that specialize in bringing customers to the company.
As there are so many opportunities associated with the marketing field.
Candidates, if you are inclined toward entertainment industry, media, promotions, and then MBA in marketing, is an appropriate option for you indeed.
MBA in marketing jobs consist of sales and services of the product, competitions and market trends of the business.
The program inculcates knowledge regarding sales, marketing field, consumer trends, product management, and market research etc.
During these years it has become the desired MBA program among candidates and employee.
Seeking marketing aspirants are keen to learn what are the jobs you can get with MBA in marketing
In this post, I have made an attempt to explain what is MBA in Marketing is all about guys!
So without wasting much time, let’s get started!
MBA in Marketing: Course Highlights
MBA in Marketing: What is it about?
Aspirants who wish to pursue their Career in MBA marketing fields are eager to know what MBA in marketing stream is all about.
In order to sort out your queries in this post, I have discussed in detail regarding MBA in marketing specialization.
Please go through the table is given below to gain insight into MBA in marketing highlights.
|Course Level||2 years (4 or 6 semesters) for Regular Program|
|MBA in marketing course Duration||Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode|
|Examination Type||Varies from 1 year to 2 years for Executive Programs|
|Eligibility||Bachelor’s Degree in any Discipline|
|Work Experience is required for Executive Programs|
|Admission Process||Entrance Exam + Group Discussion/Personal Interview|
|Major Entrance Exams||CAT, XAT, MAT, CMAT, SNAP|
|Program Fee||4 Lakh INR – 20 Lakh INR|
|Average Starting Salary||2.5 Lakh INR – 10 Lakh INR|
|Top Hiring Companies||HDFC, IBM, Cognizant, Accenture, TCS etc.|
Commerce and trade is an important part of any business. Aspirant marketing is considered an art of identifying customers and building a brand. Therefore, it is s a key function of every business.
Candidates’ working as a marketing expert in a company requires you have the updated skills to reach the target consumer with a purpose of enhancing sales.
Skills Required for MBA in Marketing
Aspirants, MBA in marketing eligibility consists of the following skills
- First and foremost is good communication skill. Your ability to persuade your customer’s matters a lot.
- Analytical and leadership skills
- Reasoning skills
- Problem-solving skills
Let’s come to the point if you are planning to pursue MBA in marketing. The key knowledge you gain in this course
- Market Research and Analysis
- Product Designing
Common courses that are found within MBA in marketing syllabus include:
- Marketing management
- Operations management
- Marketing channels strategies
- Consumer and brand insight strategy
- Internet, technology, retail, digital, sports, and other specialized marketing fields
- Forecasting, modeling, and marketing strategy
- New product strategy, branding, and marketing
- International and multi-national marketing
- Salesforce management
What are the “Advantages of MBA in Marketing”?
Candidates planning to pursue MBA in marketing field are inquisitive to know the “Benefits of an MBA in marketing”.
Let us have a glimpse of the following benefits
- Marketing is considered a crucial function of every business.
- Pursuing MBA in marketing will enhance your personality. You will develop leadership and analytical skills in this program.
- Pursuing MBA in marketing assures you great placement in top leading companies.
- An MBA in marketing provides you with specialized knowledge in consumer behavior, brand, promotion, product management, and selling strategies
- You can even run your own business.
- Candidates, there is a great scope of MBA in marketing
- The candidates, who have pursued MBA in marketing, have tremendous job opportunities in both the government and private sector
- One of the best advantages includes you can be a part of the digital marketing or direct marketing.
You can play the role of following positions in an industry:
MBA in marketing job opportunity consists of the following
- Marketing Manager
- Brand manager
- Asset Management
- Corporate sales
- Market Research Analyst
- Sales Manager
- Media Planner
- Product Manager
- Head of Digital Marketing
Marketing is an evergreen stream it will provide you with endless experience and exposure to the real business world. It will give you an opportunity to stretch your limits and be a creative individual.
Candidates as we all know the marketing field is one of the fastest growing. With rapid growth and modernization more marketing experts are in huge demand e by the companies
Today, India in developing country so we need more marketing professionals and exports to contribute to the Indian economy.
The above reasons are enough convincing for candidates to go for MBA in marketing stream
Candidates, if you have opted to pursue MBA in the marketing program, don’t over analyze just go for it.
MBA Course Curriculum
Candidate’s MBA in marketing core course syllabus is designed to provide insights into overall aspects of business administration.
It is to be noted that the core syllabus is similar in all MBA program
Please go the table to learn about the core syllabus of MBA
Human Resource/Organizational Behavior
|Managing People and Performance in an Organization|
|Business Communication||Managerial Communication|
|Competition & Strategy|
MBA in Marketing: Electives
Aspirant’s electives are the specialized courses in the stream of marketing. Please check below for reference
- Marketing Management
- Advertising and Sales Promotion
- Consumer Behavior
- International Marketing
- Internet Marketing
- Marketing Decision Models
- Marketing Research
- Pricing Management
- Marketing Law
- Product and Brand Management
- Retail Management
- Rural Marketing
- Sales and Distribution Management
- Service Marketing
- Strategic Marketing
All top institutes and B-schools follow a systematic method of imparting knowledge to candidates.
Mode of imparting education by top institutes includes lectures, classroom discussion, individual and group projects, case studies, internship, industrial visit, and paper submission.
Who should do MBA in Marketing?
Aspirant’s admission to MBA in marketing specialized program is open to everyone, who wishes to pursue the course.
It is a great choice for the candidates having great communication skills, creativity skills and has an aptitude for human behavior.
Career-wise, there is varied option pertaining to this stream.
You can join the digital marketing company or even hired by top leading brand companies to work with them.
The MBA in marketing is a golden opportunity that will open many avenues for you.
In today’s competitive business world marketing personnel and experts are most wanted to keep up with the trends and reach the target customer to boost the sale.
If a company hires a professional marketing expert it will lead to an increase in their productivity.
Candidates holding a degree of MBA in marketing are entitled to great placements and salary packages.
Further Academic Opportunities
MBA graduates who aspire to study further can go for a fellowship program in management.
Aspirants it is a doctoral program which encourages young researchers to be creative and innovative. It will help you master your analytical skills and problem-solving skills.
Candidates you can even consider pursuing Ph.D. in management. It will add value to your resume. Moreover, it equips with great knowledge and skills.
You can even consider the career of professor or lecturer in top colleges by completing Ph.D. program.
The salary paid to Ph.D. holders is considerably high.
MBA in Marketing: Prospects
The demand for MBA with specialization is considerable high as big companies need professional marketing experts on board to boost productivity and bring in many customers.
MBA with marketing specialization can be given following roles
- Marketing Manager
- Business Development Manager
- Area Sales Manager
- Business Development Executive
- Regional Sales Manager
- Brand Manager
- Market Research Analyst
- Media Planning
MBA in Marketing: Top Recruiters
- Tata Consultancy Services
- Cognizant Technology Solutions Corp
Marketing graduates can opt to work in the public sector undertaking.
There are lucrative job prospects in the public sector for marketing professionals.
Please go through the below table to know regarding the placement opportunity in the different sector.
Candidates MBA in marketing stream is regarded as one of the top management programs.
The placement and salaries package offered to the marketing experts depends on the management institute from which they have completed the two-year program.
In a survey conducted among 1600 Marketing Graduates following result came to light
|Employment Sectors||Placement (%)|
|Advertising & Marketing Research||17|
|Other Sectors like Foreign Banks etc.||7|
Please go through the below table to know annual salary structure gender wise
|Gender||Average Annual MBA Salary in INR Lakhs|
Best MBA Marketing Colleges
Which colleges are best for pursuing MBA with Marketing Specialization?
Aspirants it is to bring to your knowledge the management institute, B-school or college from where you have pursued your MBA with marketing specialization matters a lot.
There are numerous management institutes which are considered prestigious and given more preference in the resume.
So many top institutes offer great placement to students with high annual salary packages.
I am listing you some of the top MBA in marketing best colleges in India and universities for master’s in business administration with marketing specialization
- Indian Institute of Management, Ahmadabad (IIM A)
- Indian Institute of Management, Calcutta (IIM C)
- Indian Institute of Management, Bangalore (IIM B)
- Xavier’s Labor Research Institute Jamshedpur (XLRI)
- Indian Institute of Management, Lucknow (IIM L)
- Indian Institute of Management, Indore (IIM I)
- Indian Institute of Management, Trichy (IIM T)
- Indian Institute of Management, kashipur (IIM K)
- Indian Institute of Management, Raipur (IIM R)
- Department of Management Studies, IIT Delhi
Candidates if you are planning to pursue your master’s degree program from abroad then for your reference I have come up with the list of renowned top B-schools.
Go through the list
Top 15 MBA Colleges in the United States and Other Foreign Countries:-
- Harvard Business School, United States
- Stanford University, United States
- Indian Business School, India
- London Business School, United Kingdom
- International Institute for Management Development, Switzerland
- Schulich School of Business, Canada
- University of Virginia, United States
- WHU – Otto Beisheim School of Management, Germany
- Rotterdam School of Management, Netherlands
- Indian Institute of Management Studies, India
- Melbourne Business School, Australia
- Auckland University of Technology Business School, New Zealand
- INSEAD, France/Singapore
- The Wharton School, United States
- Cheung Kong Graduate School of Business, China
Candidates you have to appear in MBA entrance exams to be selected for the admission into your desired college.
Many of the affiliated colleges conduct their own examination.
Candidates who fairly score well in the entrance exam will be considered for further rounds of selection.
I am listing below for your reference the entrance exam
Here, we are listing some reputed national level entrance exams for MBA:
- CAT 2019
- MAT 2019
- CMAT 2019
- XAT 2019
- SNAP 2019
- IBSAT 2019
- ATMA 2019
- NMAT 2019
- MU OET 2019
- MICAT 2019
- 1st Step – Online / Paper – based Entrance Test
- 2nd Step – Group Discussion / Personal Interview
- Final Step – Final Offer of Admission
Aspirants Yes, you can do the MBA in marketing through the distance learning education programme.
Some of the universities like Sikkim Manipal University and Indira Gandhi National Open University are providing the facility of distance MBA programme to students.
On the basis of your result in the entrance exam, you will be shortlisted for group discussion and personal interviews round. The final result will decide your call for admission.
You need to prepare well for these sessions.
Some of the institutes also conduct essay writing test prior to GD and PI
Top Recruiters for MBA in Marketing Experts
Candidates you must be curious to know regarding who all are the companies who recruit MBA in marketing graduates.
Please check the list for reference
The top recruiters for MBA marketing among all are listed below
- Al Futtaim Kay-Bee
- RAK Bank
- Al Ghanim
- KOJ Establishment
- Ranbaxy Fine Chemicals India
- Spencer’s Retail Ltd India
- Avalon Consulting
- Raymond Ltd
- Strategic Foods
- AW Rostamani
- Reckitt & Benckiser
- Tata Consultancy Services Ltd India
- Cognizant Technology
- Solutions India
- Tech Mahindra
MBA in Marketing-Direct Admission
Aspirants there are certain institutes which provide direct admission into MBA in marketing program on the basis of scores in MBA entrance exam like CAT, XAT, and GMAT etc.
However, these days all B-schools have a group discussion or personal interview as a part of their selection process.
So candidates gear up your preparation to score maximum in MBA entrance exam.
Your scores and preparation will determine your admission. Pour your heart in the preparation and leave no stone unturned when it comes to preparation.
MBA in Marketing Selection Procedure
Candidates preparing for MBA entrance exam are inquisitive to know what the selection procedure is for MBA in marketing.
Almost all top institutes and business school consider the scores obtained in the entrance exam.
Aspirants your selection is done on the basis of scores obtained in the entrance exam, group discussion, and personal interview.
An estimated Weight age is given below
The Weight may vary among the institutes.
MBA in Marketing Books & Study Materials
Aspirant’s books play a significant role in the preparation of every course. When it comes to the specialized course it is advised to go for the suggested recommended books in the market.
Do not go for too many books at a time refer only standard one.
MBA aspirants do not get time to go for many books at a time therefore, you must make the decision of buying the best standard book wisely to deliver results in the exam.
If you refer the appropriate study material the chances of scoring high in the exam will increase.
Candidates you can purchase your MBA program with marketing specialization books both online and offline.
It is advised to compare the prices before buying also check it covers all the key topics of your syllabus.
There are certain great books of foreign authors that are highly recommended which have standard language and impart valuable learning.
It is aptly correct that book s are the roadmap to success. Consider the books suggested by subject experts. By referring good books you can fetch the desired considerable marks.
You may refer these books to study this course. We are providing the best books that help you to understand the MBA in Marketing. The books are listed below:
|Marketing Management by Rajan Saxena||BUY|
|Marketing Concepts and Strategies by O.C. Ferrell||BUY|
|Strategic Marketing Management by Mark E. Parry||BUY|
|Marketing Ethics by George G. Brenkert||BUY|
|The Portable MBA in Marketing Charles D. Schewe||BUY|
Books are the roadmap to success which strengthens your knowledge and broaden your perspective.
Aspirants make sure that your marketing textbook must real-life corporate based case studies.
Head to the store and grab all the appropriate books for MBA programme.
MBA in Marketing: Entrance Exams
Below listed are Top MBA Entrance exams 2019, have a look at the following
|Name of Exam||Institute for which the exam is conducted|
|CAT||Indian Institute of Management (IIM)|
|XAT||XLRI (Xavier Institute of Management)|
|CMAT||Management Programs approved by AICTE|
|SNAP||Management Programs at Symbiosis International University|
|NMAT by GMAC||Narsee Monjee Institute of Management Studies|
|IIFT||Indian Institute of Foreign Trade|
|MICAT||MICA Institute of Strategic Marketing and Communication|
MBA in Marketing Job Prospects in Public Sector
There is ample job opportunity for An MBA with marketing graduate.
Every company needs a marketing professional who can create impactful strategies.
As per the analysis, MBA in marketing receives a rewarding salary along with the exposure.
Top management institutes such Indian Institute of management offers top placement and high salaries packages to MBA in marketing graduates.
|Employment Sectors||Placement (%)|
|Advertising & Marketing Research||17|
|Other Sectors like Foreign Banks etc.||7|
MBA in Marketing is it Worth Doing?
So many aspirants asked why MBA in marketing is important.
Those who are planning to pursue MBA in marketing frequently asked this question. Is MBA in marketing a worth doing program?
In today’s modern business marketing plays an integral role.
The ultimate goal of this program is to nurture skillful leaders who are an asset of an organization.
The scope of marketing is ever growing it has considerable job opportunities for fresh talent.
MBA in Marketing Scholarship
Candidates under scholarship you will be provided with financial assistance or money allowance in order to pursue an MBA programme.
There are various management institutes and business school which offer MBA in marketing scholarship to candidates.
- Candidates, you must check your eligibility before enrolling or claiming for a scholarship.
- Candidates to avail the facility of scholarship it is advised to claim on time.
- Facility of scholarship is subjected to eligibility.
Certain scholarships are designed for candidates with high caliber and high performance.
Many top recruiting companies provide an employee with loan facility at considerable low rates or funding assistance to pursue their degree program.
Many companies bear the cost of management program all by themselves.
Types of Jobs after MBA in Marketing
Candidates after successfully completing your MBA program with marketing specialization there will be ample opportunities for you career-wise.
A bucket list of jobs such as retail, banking, hospitality, media, FMCG will be available for you after you are done with the MBA program in marketing.
Jobs are available in the title such as product manager, sales manager, market research analyst, internet marketing manager
Which is better? – MBA in Marketing Vs MBA in Finance
Both the management program has its own value. Most of the aspirants frequently put up this question which is better?
My answer to this: It depends, in which field you are inclined towards, the choice solely depends on you that which field fascinates you to make your career in the long run.
The best approach to go for the program in which you have interest.
Well, finance is crucial to sustaining the company and marketing is the main support system.
Companies with high marketing approach have reached success and have maximum satisfied customers.
Client acquisition, sales and after sales is an important aspect of marketing.
Current scenario of jobs in marketing fields with the evolution of technology and advent of a digital market there is a great reach to end consumers and relatively high return on investment
For example, if you have excellent communication skills and leadership quality then MBA in marketing is the desired field for you.
If you wish to seek industrial exposure then also you can for this program
Frequently Asked Question-FAQs
I have compiled the list of queries and their respective solution for your reference.
Please take a read at the following
Q. Pursuing MBA in marketing is a good option?
Ans marketing program is dynamic and self-evolving. With the evolution of technology and the advent of digital marketing. We have great access to our prospective clients.
Moreover, marketing is the supportive function of ever business without which business can’t run successfully. Career-wise there are varied options for a marketing expert.
Q. Can I pursue MBA in marketing after b.com?
Candidates yes, you can apply for this program. Any bachelor’s degree in any discipline is considered eligible to appear for an exam or apply for MBA in the marketing entrance exam.
Make sure you attempt the MBA entrance exam and score satisfactory percentile to be eligible for admission into your desired college.
Q.Who is likely or preferably recommended to pursue masters in business administration program in marketing specialization field?
Well, that’s an interesting question! Candidates it is to bring to your knowledge that marketing is an evergreen field.
If you have excellent and appreciative communication skills along with leadership qualities then MBA in marketing is true calling for you.
It’s a must go for it option for such candidates. Once you attained a degree in marketing specialization there is no dearth of an option.
You will be offered various job titles along with rewarding salaries.
The knowledge, practical experience and expertise you will gain through this program is incredible.
Q.What is the advantage of having MBA degree with marketing specialization?
Ans. MBA degree in marketing adds Weightage to resume. Moreover career wise you will be offered various job opportunities such as in retail, consultancy, tourism, and so on
Candidates holding MBA in marketing degree enjoy higher salaries along with bonus and perks.
There is a huge demand for marketing experts in top leading corporate companies.
Q Is MBA in marketing is difficult?
Aspirants, first of all, every specialization have its own difficulty level. MBA in marketing is not so tough, but not so easy either. If your interest field is marketing and you are willing to pursue the career in marketing then it is not all difficult.
Q.How does MBA in marketing help?
MBA in marketing degree is both grueling and enticing. Below are the few things you imbibe during your MBA in the marketing course program
- MBA in marketing job profile is which asked you to think out of the box & come up with new ideas and solution
- You get to read interesting case studies. Few of the top case studies are Cafe Coffee Day vs Starbucks, The Lego Case Study
- You can be a great entrepreneur. During the course program, you have to make presentation and exciting projects which are indeed of great use in the future.
Well, I would recommend it to anyone who is an outspoken, creative and fast learner.
MBA in Marketing-Conclusion
The MBA program in marketing specialization is indeed a great option. Most of the companies are in search of prospective marketing experts to give a boost to their business.
You can even move up on the ladder of your field with performance and knowledge.
You can join a company as a marketing executive and likely to be promoted as the marketing manager in a short span of time.
Candidates you can consider to work as channel sales manager.
Marketing is said to be an ongoing evergreen field which has more scope in the days to come.
You can get the job as a sales executive in
- Banking sector,
- Retail sector,
- Auto sector,
- Pharmacy sector,
- Digital marketing- SEO, PPC, SMO…etc.
Marketing Management program provides you with abundant opportunities for the jobs in;
- Insurance and Investment Companies
- Co-operative Credit Organizations
- Manufacturing industries,
- Information Technology firms,
- Pharmaceutical Companies,
- Telecommunications Companies,
In short benefit of earning masters in business administration in marketing degree is increased salary, career advancement, and advanced knowledge.
“MBA in Marketing Management” is the subject of sales & services, promotions, advertising, and consumer behavior study”.
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